The Small Business Administration estimates that approximately 550,000 new businesses open, each year, and that another 660,000 close. What’s more, only about a third of all businesses that open are expected to last to the 10-year mark. The people at CURLS, which just celebrated its 10-year mark, have learned some of the secrets to success, along the way, and what it takes to last for the long haul.
“I started out with a blueprint for what it would take to succeed in business, a full marketing and business plan,” explains Mahisha Dellinger, founder and chief executive officer of CURLS. “I also knew that I had a product that people needed."