I was in an awful jam; one that you may be in, yourself.
I loved ice cream so much that when I would buy a pint, I would eat a pint. No need for freezer space. As soon as I got it home from the store, it was gone.
For years I knew that I had to find a way out. I didn’t want to gain weight, clog my arteries, or spike my blood sugar…all eventualities from the “pint-of-ice-cream-daily” diet. Nor did I want to contribute to enslaving cows or warming the globe, two unfortunate side effects of milk production.
What to do?
Searching for a stunningly delicious, nutritious, animal-and-earth-friendly frozen dessert, I came up empty-handed. My conclusion: I would have to create this product myself.
As I pondered how to proceed, I realized that I had finally found my green business idea.